Kanye West, now known as Ye, demanded action and Adidas didn’t hesitate to deliver. On Tuesday, the rapper criticized the iconic sportswear brand in a lengthy Instagram post, accusing Adidas of continuing to profit from his Yeezy designs despite the partnership having ended long ago.

Adidas responded after Kanye West blasted the sportswear giant in a scathing Instagram rant over his Yeezy brand.

The company cut ties with West in October 2022 after the rapper made antisemitic comments and engaged in bizarre behavior, slashing his net worth and ending his billionaire status.

Adidas erases Yeezy mentions after Kanye West claims the brand prioritized its website over Yeezy.com and ended ties.

Kanye West has reignited his year-long feud with adidas and is calling out Jerry Lorenzo, calling him “corny and disloyal.”

West believes when fans search for Yeezy on Google that Adidas is the first to come up before his own website, which he thinks is done intentionally to hurt his brand even though

West, who now goes by Ye, began his latest post by insinuating that Adidas intentionally positioned itself atop of the Google search results for yeezy.com. His comments have been lightly edited for clarity.

It has been over two years since Kanye West and Adidas parted ways, but one thing fans have learned about the Chicago producer is he has a difficult time letting things go. The 47-year-old artist recently targeted the popular sportswear manufacturer in a lengthy rant.

Kanye West is back on social media, and – as expected – he has plenty to say in 2025. On Tuesday (Jan. 7), the controversial talent shared a lengthy message to adidas, a company who he felt is trying to undermine his business with shady tactics.

Kanye West is calling out his former business partner Adidas over allegedly shady search engine tactics in a lengthy rant.