Amazon’s Retail Ad Service uses vast data to fuel ads, but do consumers give informed consent—or understand how their behaviors are tracked and monetized?

Amazon has unveiled its Amazon Retail Ad Service, allowing U.S. retailers to integrate Amazon's ad technology into their own websites. The service enables brands to display contextually relevant ads in search results,

Amazon (NASDAQ:AMZN) is ending its "Prime Try Before You Buy" service at the end of January, The Information reported Friday, citing notices the company sent its U.S. users. The service let Prime members order clothing,

The companies are among the latest major corporations to alter their diversity programmes since Trump's re-election.

Some of America's biggest businesses have been scaling back their diversity initiatives, years after pushing for more inclusive policies in the wake of protests against the police killings of George Floyd and other Black Americans in 2020.

The move to cut DEI comes just days after Meta announced a move to move to community-based content moderation strategy on its platforms.

Amazon just joined Meta, Walmart and a host of other firms in trimming back its diversity, equity and inclusion initiatives amid activist pressure to end the programs.

Amazon is halting some of its diversity and inclusion programs, a move that coincides with activist pressure on U.S. companies to abandon efforts to build a more diverse workforce.

The company is in the process of "winding down outdated programs and materials" as part of a broader review of hundreds of initiatives.