In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...
Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...
Dell has announced a major change in its PC branding, it is moving away from long-standing product names like XPS, Inspiron, ...
Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...
The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.
Dell was mocked at its own press launch for copying Apple’s iPhone naming convention for its PCs. Both laptop and desktop PCs ...
This week at CES 2025, Dell revealed the Pro series will be its new flagship line - while bringing back an old favorite.
Starting this year, the company will put its XPS, Inspiron, and Inspiron Plus devices in the Dell category. That will change ...
On the consumer side, the Dell 14 and 16 Plus (along with their 2-in-1 versions) look like typical mainstream Dell laptops.
Say goodbye to Inspiron, Latitude, and the rest of Dell’s inscrutable laptop sub-brands. At this year’s CES in Las Vegas, the ...
That means, in point of fact, the abrupt death of long-running sub-brands including probably its biggest: XPS. It's long been ...
Decades-old product names for PCs such as “XPS” and “Inspiron” will be killed in favour of simplified branding around the ...