In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off the iPhone's Pro and Pro Max naming conventions.

Dell has announced a major change in its PC branding, it is moving away from long-standing product names like XPS, Inspiron, and Latitude in favor of a simplified naming scheme reminiscent of Apple's approach.

The computer company Dell has a new brand strategy that sounds a lot like Apple. There were a few smiles at the launch.

The Dell, Dell Plus and Dell Premium series comprise the company's consumer models that were previously labeled as either Inspiron or XPS. The Dell Pro series replaces the Latitud

Decades-old product names for PCs such as “XPS” and “Inspiron” will be killed in favour of simplified branding around the word Dell in its new generation of devices, the company announced on Jan 6 ahead of CES, the annual consumer electronics show happening this week.

On the consumer side, the Dell 14 and 16 Plus (along with their 2-in-1 versions) look like typical mainstream Dell laptops. The Dell Premium systems, formerly XPS, look completely unchanged from last year. (I've heard that we likely won't see any big changes for that lineup until next year.)

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

The company has opted to kill off the XPS brand in favor of something simpler, although from what we can tell, it might