If this Court prohibits Google from sharing revenue for search distribution, Apple would have two unacceptable choices. It could still let users in the United States choose Google

Here are Cue’s reasons as to why Apple will never make a search engine: “Apple is focused on other growth areas. The development of a search engine would require diverting both capital investment and employees because creating a search engine would cost billions of dollars and take many years.”

In a US federal court declaration, Apple SVP of Services Eddy Cue outlines why the company doesn't want to take on Google.

Apple's senior vice president of services Eddy Cue has explained why the iPhone maker does not plan to create a search engine like Google. In

Apple has no intention of developing its own search engine, according to Eddy Cue, the company’s Senior Vice President of Services. Cue disclosed Apple’s position during a recent court filing in the US Department of Justice (DOJ) case against Google’s dominance in the search industry.

It would be very expensive; The recent and growing injection of AI into search has made the business more uncertain than ever; Apple doesn't want to sell targeted advertising, as

The US antitrust proceedings against Google are also about Apple's lucrative search deal. Head of Services Eddy Cue has now commented on this in court.

Despite the trio of reasons included in the filing by Eddy Cue, Bloomberg's Mark Gurman said last year that Apple might be ready to build its own search engine for iOS if the DOJ ends up forcing Google to make changes to how it shares search engine revenue with Apple.

A court filing in the Google monopoly case reveals Apple's lack of appetite for building a search engine or entering the search text ad market.

Apple is seeking to defend its deal with Google, which provides revenue sharing through Search. This comes after the DOJ threatened to break up Google's business after a court found that it holds an illegal monopoly.