Nearly 3,000 fans from around the world braved the cold and gathered at Graceland to mark what would have been Elvis Presley’s 90th birthday.

Graceland in Memphis is celebrating Elvis' 90th birthday with four days of festivities and the opening of a new exhibit. The new 90 for 90 Exhibit features 90 curated stories told through items specially selected from the over 1.

Elvis Presley's 90th birthday is today, and Graceland is celebrating with its annual proclamation ceremony, which includes a giant birthday cake. You can watch the ceremony live here.

He said he became enthralled by Elvis after hearing a vinyl record in his parents' collection in 1977, around the time of the star's death. "Had he been alive today I think he would have hung up his Blue Suede Shoes,