The longtime local retailer and Sparc Group announced they have combined to form Catalyst Brands and will cover several brands: Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney and its exclusive private brands, including Stafford, Arizona and Liz Claiborne.

Michelle Wlazlo, formerly JCPenney’s chief merchandising and supply chain officer, will serve as that brand’s CEO. Natalie Levy will oversee Aeropostale, Lucky Brand and Nautica, and Ken Ohashi will continue to lead Brooks Brothers, in addition to Eddie Bauer.

Known as Catalyst Brands, the new company includes Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand, Nautica and JCPenney. The joint venture was formed in an all-equity transaction between JCPenney and Sparc Group, with shareholders Simon Property Group, Brookfield Corporation, Authentic Brands and fast fashion company Shein.

The joint venture brings together Sparc Group’s Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney.

The department store chain said that the all-equity merger brings its banner and various exclusive private brands under the same umbrella as Sparc’s portfolio, which includes Eddie Bauer, Lucky Brand and Nautica.

Retailers are banding together for a massive operation based out of Texas that will see JCPenney merge with the parent company of Forever 21. Known as Catalyst Brands, the new company includes Aéropostale,