Louis Vuitton will be title sponsor of Formula One's season-opening Australian Grand Prix in Melbourne in March, the sport announced on Thursday. The LVMH brand will have prominent trackside signage at the March 16 race,

Louis Vuitton has agreed a monumentous ten-year official partnership with Formula 1, which will see the Parisian fashion house play an active role at the most iconic races across the world. Louis Vuitton’s presence will be seen through trackside branding and their signature Trophy Trunks,

The brand will kick off the racing season as title sponsor of the opening race in Melbourne on March 16 - and 24 trophy trunks are in the works.