Data from all of a user's previous time spent on Facebook or Instagram, which is typically combined to precisely target an individual with tailored ads, won't be used.

Facebook and Instagram are giving users in Europe the new option to use the social media platforms with less personalized advertising, following pressure from EU officials. Meta announced on Tuesday that Facebook and Instagram users who do not pay for the company's monthly subscription to remove ads will now have the choice to see "significantly" fewer targeted ads.

Meta, the parent company of social media sites Facebook and Instagram, has been hit with a massive fine over anticompetitive practices.

European enforcers accuse the tech giant of using its popular social network to unfairly advantage its classified ads business.

European Union regulators hit Facebook parent Meta with a fine of nearly 800 million euros on Thursday for what it calls “abusive practices” involving its Marketplace online classified ads business