The company said Wednesday that going forward, customers will receive a full-day bill credit for any fiber outage longer than 20 minutes or wireless outage of more than one hour. If a customer calling into its telephone support lines has to wait on hold for more than five minutes, they will receive a $5 Visa gift card.

AT&T today announced a new AT&T Guarantee customer service initiative that offers "an elevated experience" with

Starting Thursday, individual AT&T customers and small businesses that experience a fiber outage of more than 20 minutes or a wireless outage of more than an hour will automatically receive a full-day bill credit. Customers who call the company’s technical support line and are put on hold for more than five minutes will receive a $5 Visa gift card.

AT&T made a “bold promise” to customers Wednesday, telling them that the company plans to issue credits to consumers who lose phone service or fiber connectivity. The telecommunications giant touted its new “AT&T Guarantee” in a press release issued Wednesday.

Called the AT&T Guarantee, the new initiative promises that users won't be billed for days when the company's network goes down. The offer, which goes live

AT&T has announced a new “AT&T Guarantee” program promising better communication around outages and compensation that includes bill credits for a day’s service when the outage meets certain thresholds,

AT&T; has unveiled what it calls the “AT&T; Guarantee,” a comprehensive promise to enhance customer experience across its wireless and fiber networks, incl