Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

Insights The companies on this list wish they never launched these slogans. Some of these brands are known for their risque ...

They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...

This is done to store and access information on a device and to provide personalised ads and content, ad and content measurement, audience insights and product development. List of Partners ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

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