Insights The companies on this list wish they never launched these slogans. Some of these brands are known for their risque ...

In today’s digital age, it might seem like the heyday of print media is long behind us. However, while the internet and social media may have lured us away with their addictive algorithms, print is ...

The new rules, which cover both TV and radio, instruct drugmakers to use simple, consumer-friendly language when describing ...

In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.

print, radio, and digital media for the first half of 2024. According to the report, ad volumes on TV for the auto sector witnessed a de-growth of 14% during Jan-Jun 2024 over Jan-Jun 2023.

Print media mirrored the trends in television, with FMCG ad space also witnessing a six percent drop in the first half of 2024. January led the period with a 20% share of ad space, while May saw ...