The Alani Nu acquisition gives additional products that it can plug into Celsius' much larger distribution. As a much larger company, the Company could see margin improvements via synergies and ...

The deal adds a fast-growing brand to Celsius’s suite of products as its own growth has been slowing and gives Alani Nu even more marketing firepower. Both brands have pitched themselves as ...

Founded in 2018, Alani Nu is a growing, female-focused brand whose primary market is Gen Z and millennial consumers. It's focused on providing low-calorie products with unique flavors. The company ...