The logo the company used in 1958, however, eschewed the idea of timelessness in an attempt to seem futuristic. Amazon Amazon's original logo lacks the subtlety of its "A to Z" design. Instead ...

Brand designer Studio LWD founder Laura Weldon said: "Brands change and tweak their logos all the time. "It reflects well on Amazon that they listened to their customers. "It's clear they care ...

The logo they used in 1958, however, eschewed the idea of timelessness in an attempt to seem futuristic. Amazon's original logo lacks the subtlety of its current "A to Z" design. Instead ...