Coca-Cola is 'always looking at what our customers like ... as a permanent flavor earlier this year with a high profile campaign. But from the beginning consumers complained that the flavor ...

Coca-Cola, which has aggressively used AI in marketing, says the Kenya Barris-led “Westside’s Finest” is cultural commentary, not a response to creative critics.

In 1942, the Nazi apparatchik Otto Dietrich sniffed, “America never contributed anything to world civilization but chewing ...

Beverage giant Coca-Cola has collaborated with local media companies SGAG and MGAG to unveil a humorous jingle this Chinese ...

Coca-Cola is about as big as it comes for a brand collab. Anyone who’s been following LWA for a while will know we’re big ...

Asa Candler’s coupon campaign was more than a marketing tactic—it was a revolution in trust-building. By removing risk for ...

Bang Chan: We're always processing everything ... fun having to answer a lot of good questions and talk about the Coca-Cola campaign; it was great to get in-depth with it. We just hope that ...

During the 2014 FIFA World Cup, Coca-Cola activated its largest-ever global soccer campaign ... “Coca-Cola and the beautiful game have always been associated with each other -- whether ...