Creating a strong business slogan is essential for any brand. A good slogan not only captures the essence of your business but also helps you connect with your audience. It should be memorable ...

"We'll leave a light on for you" has been the slogan for Motel 6 since 1988, and it has helped the company create a lot of ...

Insights The companies on this list wish they never launched these slogans. Some of these brands are known for their risque ...

A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America's giant companies.

A slogan, when done right, "sums up a company's strategy," she adds. Here are some of the most memorable and recognizable slogans and taglines in advertising history.

Those expecting another big drilling boom over the coming four years of the second Trump presidency are likely to wind up disappointed.

Here, Business Insider looks at the slogans of every winning campaign since World War II, and asks what makes them successful.