We live our lives in Technicolor. Our world is one of green forests, blue skies and glowing orange sunsets — but all those beautiful, vibrant shades are an illusion. Living Colour, a documentary ...

The brain often blurs the senses – a fact that marketers often use in the design of food packaging. And AIs appear to do the ...

This video lets you peek inside the human brain, highlighting the neuronal fibers that enable communication across the brain. This communication is vital to all brain functions, including learning, ...

Opinions expressed by Forbes Contributors are their own. Prince Ghuman covers neuroscience-based marketing strategy & tactics. Color is fundamental to your perception of the world around you.

When 29-year-old Chandigarh resident Vishali Kanojia steps outside her house, she lets the first colour she sees guide her ...