This viral video trend could reshape U.S. consumer behavior in 2025—or even your wallet
Project pan encourages mindful consumption of makeup, challenging the culture of overconsumption along the way.
Watch What Consumers Do, Not How They Feel
Sentiment about the US economy has been improving, but the more reliable indicator is Americans’ ability to spend.
Why Private Equity Firms Should Adopt A Consumer Marketing Perspective
While PE excels at financial and operational restructuring, firms sometimes overlook the strategic imperatives required to ...
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How consumer behavior analytics shapes brand strategies
Brands use consumer behavior analytics to understand purchasing patterns. This data drives decisions and strategies to ...
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Colorado businesses respond to surgeon general’s push to warn public about the cancer risks of alcohol
The warning comes at a transitional time in terms of both evolving health awareness and changing consumer consumption habits. “The science has been building for years, creating greater and ...
Texas sues Allstate, accuses it of ‘covertly’ collecting and selling ‘driving behavior’ data
Allstate and affiliates are accused of illicitly obtaining drivers’ data to build the “world’s largest driving behavior ...
Food8d
Frozen & refrigerated dairy redefines value for consumers
Consumer-driven innovation, evolving dairy habits and target campaigns focused on value, convenience and sustainability are ...