Burger King answers McDonald’s new restaurant format move
When McDonald's shared its CosMc restaurant concept, the target was clear. The new chain offered a menu built around drinks and snacks. It was clearly an effort for the chain to answer Starbucks (SBUX ...
NBC New York4d
Why it suddenly feels like every fast-food restaurant has fun, flavored drinks
McDonald's is in its second year of testing its drinks-focused spinoff, CosMc's. Restaurant operators are betting that drinks with exotic flavors, bright colors and high caffeine and sugar counts ...
Crain's Chicago Business15d
McDonald's shakes up C-suite to speed innovation
Kempczinski hopes the reorganization will help make restaurants run more efficiently while also speeding up efforts to develop new food offerings. The moves come as McDonald's seeks to regain momentum ...