Kemo Sabe in Jackson, Wyoming, customizes high-end Western hats ... luxurious ranch hats. I went behind the scenes to see how the hats are shaped, stylized, and branded for custom looks.

WE USE THE FLAME TO BURN SOME OF THE LONG HAIRS ON THE OUTSIDE OF THE HAT, AND REALLY GET A FINE FINISH. GORDON’S EXPERTISE IN THIS TRADITIONAL COWBOY CRAFT SURPRISES EVEN HER. SHE’S ...

"Oh man, it's my husky out there crying, sorry," a woman said as she stepped into Kemo Sabe, a luxury Western apparel ... you'll find hats ranging from $225 to $895. Custom additions like bands ...