But that turned out to be exactly the plan. Although Sony began developing its EV with the contract manufacturer (and tier 1 supplier) Magna Steyr, the car— now called the Afeela 1 —will be built by Honda, which formed a strategic alliance with Sony to create the aforementioned Sony Honda Mobility, which will sell the new car.

Sony has been discussing its EV ambitions for five years, but now the company is ready to sell you a car. Through Sony Honda Mobility, the Afeela is be available for reservation one now with a $200 fee.

Half a decade after Sony shocked us with the news that it would make its own car – and more than two years since it joined forces with Honda – the tech company’s first EV is finally here. Presented in “near final” form at this week’s CES technology show in Las Vegas,