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Roger Federer-Backed $2B Brand Makes Massive Identity Overhaul After 'Muppet' Elmo’s Sly Jab
Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...
Tennis6y
Federer stuns by appearing in Uniqlo instead of Nike
Before Federer, Kei Nishikori was the biggest name wearing the Japanese brand, which is most well-known as a casual wear brand. Novak Djokovic was with Uniqlo previously, but he switched to ...
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Carlos Alcaraz’s Juicy Nike Deal Might Just Make Him the Richest Over Roger Federer and Rafael Nadal
He may well surpass the $10M received by Roger Federer (Uniqlo) and Nadal’s Nike deal. Nike is currently also considering Alcaraz’s very own special apparel line. However, last year the ...