Finally, a clothing brand Gen X wore growing up that Gen Z has never heard of is Cross Colours. Founded in 1985, the brand's ...

Gen Z's spending power is growing, and the retail industry is taking note. The cohort is staying up to date with fashion trends through TikTok, thrift stores, and dupes. More from News Gen Z's ...

Generation Z's approach to brands is part of what sets it apart from previous generations. When deciding where to shop, their primary motivator is price, according to a Business Insider survey of ...

Explores the Gen Z luxury and fashion consumer, including social, environmental and lifestyle factors in luxury and fashion and the digital and retail environment. Generations Z and Alpha will account ...

Millennials, who used to be hailed as tastemakers in the world of fashion, are finding themselves gradually edged out of the spotlight as Gen Z takes center stage. This shift in the dynamics of ...

Millennials have overtaken Gen Z as the fastest growing demographic for social commerce purchases, according to new research by the Retail Technology Show (RTS). The study, which surveyed over ...

Gen Z is taking the fashion world by storm—and 2025 is proving to be their year. As one of the fastest-growing and most influential shopping demographics, Gen Z isn't just on the cutting edge of ...

Maddy Lane, a Gen Z TikToker ... an online thrift store, surveyed some 2,000 college students and found that 72% reported ...