A slogan, when done right, "sums up a company's strategy," she adds. Here are some of the most memorable and recognizable slogans and taglines in advertising history.

Slogans that appeared overnight in Rome against Amnesty International and Emergency saying they would have sided with Hitler ...

A banner screened in the night between Sunday and Monday on a wall of Pyramid Cestius and of the FAO building in Rome accused ...

Dwight Eisenhower’s classic “I like Ike ” slogan in his winning 1952 campaign got right to the point. It was featured in a jaunty cartoon campaign ad written by Irving Berlin (“I like Ike, you like ...

Trump's slogan has become synonymous with with his plan to boost fossil fuel production and reverse climate policies and ...