This IHG brand is delving into resorts as part of a shift taking it from a mid-scale brand to one in the luxury lifestyle ...
Carol Hoeller is vice president of global brand management for Hotel Indigo, part of IHG Hotels ... that guides the guest experience from design elements inspired by local artists ...
This contrasts with “hard branding,” using prominent logos, brand colors, or other uniform elements of corporate design ... existing boutique brand, Hotel Indigo, and our wellness-focused ...
IHG Hotels & Resorts' (IHG) lifestyle brand Hotel Indigo is aggressively expanding its resorts portfolio in 2024.
"True to its name, hotels with a bit of style, design and personality ... IHG lays claim to boutique brands like Kimpton Hotels & Restaurants, Hotel Indigo and EVEN Hotels, while Hilton offers ...