Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

Product marketing and sales enablement teams share an ultimate goal: to help sales teams sell more. Each team has an important role in driving revenue. Product Marketing focuses on developing content ...

David Henkin helps organizations and individuals innovate and grow. Gaining alignment between product offerings and market needs is essential for sustainable growth and profitability. However ...

How strategic trade-offs, deep audience insights, and cohesive execution fuel sustained growth and exceptional results.

Supermarkets are a hotbed of competition. The aisles are lined with thousands of products vying for your attention and money, ...

A comprehensive guide for startups to achieve and maintain product-market fit through thorough market research, iterative product development and strategic scaling while prioritizing customer ...

Watch as Amplitude CEO & Co-founder Spenser Skates, Adverb Managing Director April Underwood, and Glean’s President of Product and Technology Tamar Yehoshua discuss product-market fit at Disrupt ...

Greener Products,’ from sustainability marketing veteran Al Iannuzzi, provides valuable insights for everyone from ...