"Yes, mobile marketing will be part of our back-to-school campaign this year," said Kate Parkhouse, PR manager for JCPenney, Plano, TX. "We want to fish where the fish are and reach teens where they ...

It includes JCPenney’s back-to-school television spot and lets teens opt-in to receive weekly texts on the latest looks, view styles and even upload their own look, which can be voted on and ...

The mobile aspect lets teens sign-up to receive text messages on their mobile phones about back-to-school sales and special offers at JCPenney. "We want to create a campaign with a 360 approach ...

JCPenney saw some healthy trends in its operations and customer gains — even in the face of continuing challenges with sales. The Plano-based retailer, after help from back-to-school shopping ...

Chrissy Reynolds got goosebumps when she saw Perry students carrying TVs, speakers, headphones, games and more into ADM High ...