Known as Catalyst Brands, the new company includes Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand, Nautica and JCPenney. The joint venture was formed in an all-equity transaction between JCPenney and Sparc Group, with shareholders Simon Property Group, Brookfield Corporation, Authentic Brands and fast fashion company Shein.

The joint venture brings together Sparc Group’s Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney.

JCPenney is merging with a company that owns a number of other once-bankrupt clothing stores, including Forever 21 and Brooks Brothers, to form a new company that will hold significant sway over the future of America’s malls.

JCPenney is combining with the owner of fellow shopping mall staples Aéropostale and Lucky Brand after a merger of two brand portfolios in an all-equity transaction Wednesday.

The department store chain said that the all-equity merger brings its banner and various exclusive private brands under the same umbrella as Sparc’s portfolio, which includes Eddie Bauer, Lucky Brand and Nautica.