Have you ever put butter on Pop-Tarts? Some love it, some love to hate it, but everyone has an opinion the first time they hear about it. In fact, there's nearly one tweet every hour about it, plus ...

In 1964, Post actually introduced the original "Country Squares" (now called Toast'em Pop-Ups). Within just a few months, Kellogg's released ... that spreading butter on Pop-Tarts is one of ...

It's fair to say that after just two years the Pop-Tarts Bowl has been a massive success in college football. The Kellogg Company, which bought the naming rights to the game in 2020, changed the name ...