Pop-Tarts — was a pun on Andy Warhol’s pop art movement. With the help of color TV ads (a novelty at the time!), Pop-Tarts ...

Chicago Mascot Co.'s creative work took center stage in college football's 2024 Pop-Tarts Bowl. Benny the Bull; the Cubs, ...

Travis and Jason Kelce reveal their favorite Pop-Tart flavors and the treat that makes a mess all over Jason's beard. During ...

Krispy Kreme and Pop-Tarts teamed up to make a delicious twist on doughnuts. Take a look at the doughnut collection and see ...

It is college football bowl season again. And watching the Pop-Tarts Bowl last weekend reminded me of just why America and ...

Krispy Kreme announced Monday it has teamed up with Pop-Tarts for the first time ever, unveiling the Krispy Kreme x Pop-Tarts Crazy Good Doughnuts Collection. Beginning Jan. 6 and for a limited ...

The Pop-Tarts Bowl—sponsored by Kellogg's—has quickly become a classic in college football culture since taking over for the Cheez-It Bowl in 2023. In 2024? Expect even more fun. Paired with ...

The Pop-Tarts Bowl added a new custom feature to their annual game and fans all across the country are cheering it on.

It’s not in the championship bracket or even among the prestigious bowl games, but the Pop-Tarts Bowl once again delivered on its promise of being the most viral of college football games ...