The collapse of the marketing funnel highlights an emerging opportunity for brands to use bottom-funnel engagements to ...

“For the first time during the Fashion Rocks show, as people are watching the event, they will be able start browsing it through the Shazam app that will then take you to macys.com to shop live ...

Macy’s, the veteran department store chain recently announced its decision to lay off 2,350 employees and completely shut ...

Macy's launches mcommerce destinations to drive mobile sales Macy?s Inc. has launched an mcommerce Web site for its Macy?s-brand department store chain and plans to roll out a similar Bloomingdale?s ...

Macy’s Macy’s fired back at Amazon with the launch of image recognition capabilities in its own mobile app, thereby making it easy for users to search for items on its ecommerce site by ...

Consumers on the site can also click through to Macy?s ecommerce site to purchase related items such as Yes Virginia doll. Evolving mobile strategy?Macy?s has been leveraging mobile to enhance the ...