NielsenIQ is going deeper with its consumer research. The firm just ... data-backed decisions in a rapidly shifting market landscape." The Omnishopper panel platform now provides visibility ...

Market research analysts study data and market conditions to help companies determine their target demographics and how much consumers are willing to pay for a product. “Market research uses ...

Edge Audiences delivers AI-powered synthetic panels that reduce survey costs by up to 70% and ... Qualtrics Edge allows companies to undertake customer, employee, and market research at unprecedented ...

"The eternal question in fashion entrepreneurship is market viability," says Maria Pesin, CEO of Vibe Consulting. "Our AI-powered solution delivers instant, data-backed answers about market potential, ...

Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. In fact, strategies such as ...

With members in more than 70 countries, MRS is the world’s largest association serving all those with professional equity in provision or use of market, social and opinion research, and in business ...