This deep dive into New Zealand’s brown tourist signs began as most investigations do, with a question. “I wonder who decides what tourist attractions get those brown signs,” my sister said ...

For years, Whakaari was a major tourist attraction in New Zealand's North Island ... tours of Whakaari Island and many other nearby attractions (including Mount Tarawera, Ruapehu, and the ...

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This deep dive into New Zealand’s brown tourist signs began as most investigations do, with a question. “I wonder who decides what tourist attractions get those brown signs,” my sister said ...

The government said this is to help economic growth and “ensure visitors contribute to public services and high-quality experiences while visiting New Zealand". But Tourism Industry Aotearoa ...

Economic Growth Minister Nicola Willis said the change would help unlock New Zealand’s potential, with tourism the country’s second-largest export generating nearly $11 billion and creating 200,000 ...