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While it may seem as though Nike is lessening its tennis footprint, it’s mostly standard operating procedure for the brand. It invests in players for a period of time and reevaluates the ...

Nike may have just lost one of its all-time top men's tennis players to retirement, but it looks like the brand has big plans for the sport in the new year. In addition to a full-fledged retro ...

In addition to establishing himself in the NBA, Bronny is becoming more influential within the Nike LeBron sneaker line. So far this season, the two-way guard has debuted multiple player-exclusive ...

However, no company can create a marketing campaign like Nike. The American sportswear giant launched its "Just Win" brand anthem earlier this year, which featured two tennis players: World No. 1 ...