The first Pop-Tarts Bowl featured the brave Strawberry Pop-Tart mascot sacrificing itself for the hungry Kansas State Wildcats. We thought that was the end of the Strawberry Pop-Tart mascot ...

Pop-Tarts — was a pun on Andy Warhol’s pop art movement. With the help of color TV ads (a novelty at the time!), Pop-Tarts ...

Pop Tarts has become synonymous with the sport in just two short years. Eventually, it will be ingrained in the American psyche just as the Rose Bowl and the Army-Navy game have been for decades.

The second annual Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the University of Miami, which ended in a 42-41 victory for the ...

Explaining mascot, flavors for college football bowl game Two other Pop-Tarts mascots were on hand, holding roses in what appeared to be a eulogic moment among the bowl game mascots. But never ...