Sports fans meme’d out the bowl game in its first go-around when a smiling, frosted strawberry-flavored Pop-Tart mascot was ...

Pop-Tarts senior marketing director in a release Monday, "we're promising to triple the Crazy Good antics on- and off-field ...

This year's Pop-Tarts Bowl once again delivered on its promise of being the most viral of college football games on Saturday ...

It was a season of Iowa State comebacks. And fittingly, that’s how it ended for the Cyclones. Game MVP Rocco Becht scored ...

A late TD from No. 18 Iowa State proved to be the game-winner over No. 13 Miami in a thrilling Pop-Tarts Bowl on Saturday.

Have fun with others. By interacting with other food-themed bowl games like the Cheez-It Bowl and Mayo Bowl, Pop-Tarts leaned ...

The second annual Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the University of Miami, which ended in a 42-41 victory for the ...

The horror! The Pop-Tarts Bowl mascots clearly love to have fun, and kudos to this referee for being such a good sport. We’re not sure we could’ve maintained this composure with a giant Pop ...

At approximately 7 p.m. ET on Saturday, the eyes of college football will be focused on a pastry. Last year, the inaugural Pop-Tarts Bowl (formerly the Cheez-It Bowl, the Camping World Bowl, and ...

It’s not in the championship bracket or even among the prestigious bowl games, but the Pop-Tarts Bowl once again delivered on its promise of being the most viral of college football games ...

The second annual Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the University of Miami, which ended in a 42-41 victory for the ...