Pop-Tarts Bowl was nothing short of a sweet treat. Amid the nail-biting matchup between Iowa State University and the ...

Throughout the evening, the three Pop-Tarts competed to be the fan favorite. Wild Berry sparked a memorable meme when the mascot tip-toed behind a referees from the sideline, before scurrying back ...

From an oversized mascot to a functional toaster trophy, the Pop-Tarts Bowl brings all sorts of distinctive flair to college ...

The three flavors for the 2024 Pop-Tarts Bowl are Frosted Wild Berry, Frosted Hot Fudge Sundae and Frosted Cinnamon Roll. It is the first time that there will be multiple flavors for the Pop-Tarts ...

Clips of Pop-Tarts running wild on the field and above Camping World Stadium went viral on social media. One such moment that took social media by storm (which you can view above) was a tribute to ...

We're deep into college football bowl game season, and that means it's officially Pop-Tarts Bowl time. Formerly the Cheez-It ...