Pop-Tarts — was a pun on Andy Warhol’s pop art movement. With the help of color TV ads (a novelty at the time!), Pop-Tarts ...

This year's Pop-Tarts Bowl once again delivered on its promise of being the most viral of college football games on Saturday ...

The name - Pop-Tarts - was a pun on Andy Warhol's pop art movement. With the help of color TV ads (a novelty at the time!), Pop-Tarts sold out in the first two weeks after launch. Kellogg's ...

What do you remember most from last college football season: Michigan winning the national championship, or the Pop-Tarts Bowl mascot being lowered into a giant toaster holding a sign that read ...

The sport’s tastiest tradition returned as Iowa State topped Miami in a 42-41 thriller, earning the right to pick its ...

Bowl games, for the most part, are inherently silly. Outside of the College Football Playoff, they feature two teams with ...

New York Post may be compensated and/or receive an ... Only one will win a toaster-shaped trophy and be treated to a life-size, edible Pop-Tart (that started as a mascot). At 3:30 p.m. EST ...

In this year’s event, fans noticed sprinkles on the sidelines, Pop-Tart foiled goal-post pads and custom Pop-Tart end-zone pylons, something that the brand requested and was granted the ...

For the Pop-Tarts Bowl trophy to function as a toaster, there is a 10-foot power cord attached to the bottom of the trophy's ...

Miami quarterback Cam Ward didn’t take the field for the second half of Saturday’s Pop-Tarts Bowl in Orlando, but Hurricane ...

Miami’s quarterback has drawn plenty of heat for sitting out the second half of Saturday’s Pop-Tarts Bowl — a game his ...