Brands from across the Atlantic have tried — and largely failed — to gain ground in America before. This time is different.

Rita Ora has launched a huge new collection with Primark, perfect for the fast approaching party season. Primark has launched ...

Women’s jeans that were found to have cost just £15 have proven to be more durable than their £150 equivalent, a new study ...

New store openings across the U.S. and Europe are helping Primark with sustainable growth as it expands into new markets, ...

The university's school of design assessed 65 products, and found a £15 pair of women's jeans to be more durable than their ...

Researchers have discovered that there's 'no correlation between price and durability' when it comes to buying bargain ...

The FTSE 100 firm, whose brands include Dorset Cereals and Twinings Tea, revealed its pre-tax profits jumped by 43 per cent ...

For 2025, Primark is targeting mid-single digit sales growth as the company continues to execute store rollout programmes in ...

The "snug and stylish" £5 Primark ear muffs are almost identical to the pricier version - minus the hefty price tag ...

Primark has unveiled a new collection of clothing from everyone's favourite bear in the Hundred Acre Wood which fans say they ...

George Weston, the chief executive of Primark owner Associated British Foods, said it was preparing for a big jump in business costs.

Primark has unveiled its first small format store, in Portugal, which looks set to be the first of many with a second store planned in Bolton. Stores expert John Ryan visits the pint-sized Primark.