Be sure to put your web address, or URL, on every print ad, no matter where it runs, and put a link on your online ad that takes people directly to your own site. No matter what magazine you ...

"Print advertising cultivates emotional resonance ... Last year, popular Hong Kong lifestyle and travel magazine U Magazine axed its print version to become digital-only, but in June this year also ...

The iconic Maine magazine of classified ads said Monday that it may have to stop publication of its print product if it can't ...

We keep an eye out for the most interesting stories about Labby subjects: digital media, startups, the web, journalism, strategy, and more. Here’s some of what we’ve seen lately.

The Aveeno print ads promote the company’s Nourish and Strengthen line of shampoos and conditioners. The mobile-equipped ads are appearing in Marie Claire magazine and are powered by ShopText.