This article will explore some categories of brand differentiation and suggest a few tried-and-tested strategies your company can adopt to effectively differentiate your product or service and create ...

Product differentiation both enhances consumer utility and firm profits but at the same time makes it difficult for tax authorities to audit MNE tax avoidance strategies, as the arm's length principle ...

Expectations from a brand and the consequent brand evaluations are predominantly the result of brand positioning and ...

Star products have a high market share in a fast growing market. Cash cows have a high market share in a slow growing market. Question marks or Problem children products have a low market share in ...

Measurements associated with differentiated strategies such as product superiority and product development correlate directly with an organization s ability to innovate. Product development and R&D ...