The holiday "is a time to celebrate love in all its forms,” says the founder, whose brand's campaign also features 'Love Island' stars Serena Page and Kordell Beckham, and more famous faces ...

The video features Rihanna answering a series of "this or that" questions, such as "Galentine's or Valentine's" and "getaway ...

"Please never make me a love song," she said. "That is corny. Trust me. I've seen it." Predictably, the gossip-prone among us ...