"It's just part of the investment to make this the most unique parade in the world." The floats are required to be built by construction crews that are approved by the Pasadena Tournament of Roses.

the float builders at Phoenix Decorating Company, one of the two sanctioned construction companies the Tournament of Roses uses to build its parade entries, are starting to notice the impact.

Also see: Fiesta Parade Floats, award-winning Rose Parade float builder ... Fiesta did help choose the design, and start construction of the float earlier this year, however, Findley said.

The Tournament of Roses Parade is a New Year’s Day tradition in Pasadena, California, that is internationally known and ...

for the 136th Rose Parade. Those are powered by internal combustion engines usually fueled by gasoline, confirmed Steve Perry, director/chairman of float construction for the Tournament of Roses.

On New Year’s Day, the work of a Grand Rapids area florist was included amid several flower-covered floats that traveled down ...

Fiesta Productions, a new float-building company approved for the 2026 Rose Parade, is continuing the legacy of recently ...