Our marketing department has produced dominant textbooks in three key areas of marketing: marketing management, channels of distribution, and sales promotions. The marketing faculty serve as editors ...

Become a superstar salesperson at WMU! With our focused program and resources like the Robert S. Kaiser Sales, Negotiation and Leadership Lab, we have what you need to succeed in the world of sales.

A career in technical sales and marketing can be great for those who love science but don’t feel suited to the bench. These professionals are self-motivated, and they love to travel and meet new ...

Lead Management, Sales Integration, and Sales Enablement Processes When evaluating your marketing department, remember Sales and Marketing functional alignment. With processes such as account-based ...

Ph.D. students in the Department of Management and Marketing take core seminars in Theory Construction, Behavioral Theory, Research Methods, and Strategy. Students can specialize their research agenda ...

The sales department in a business must work collaboratively with other departments to achieve success. They must build a relationship with marketing, finance, production and the supply chain to ...

Sudhir Malhotra, the VP of Sales and Marketing, has reportedly stepped down and will be replaced by Francisco Hidalgo Marques, the MD of Dacia. A news report citing an internal memo said that ...

Are you interested in marketing and curious about exploring possible career paths? Do you have a passion for sales or social media? If so, the Department of Marketing at the Haworth College of ...