The night opened with a warm welcome from Dea Lawrence, Variety's chief operating and marketing officer, followed by quick ...
New reports surfaced suggesting that Sony Interactive Entertainment has struck a deal to lock down exclusive marketing rights for the next GTA on its PS5 and upcoming PS5 Pro consoles. According ...
His point is that this may not be successful because Sony has had little success penetrating the market for computers. He appears skeptical of the marketing department's ability to market an already ...
Sony released the first 8 minutes to generate buzz. Concerns arise over Sony's desperate marketing tactics. Sony's latest Spiderverse movie, Kraven the Hunter, will be released on December 13 ...