By March 2007, "Crank That (Soulja Boy)" had put him on the map and soon, he had a deal with Interscope Records. In August of that year, "Crank That" was used in an episode of Entourage and it ...

Long before TikTok became a cultural phenomenon, DeAndre Cortez Way — better known as Soulja Boy — demonstrated an innate understanding of how to leverage digital platforms for success.