Tata Tea started as a plantation company in the early 1980s but lacked a strong brand presence. The company owned over 50 tea ...

Enter Darbari Seth, then the Chairman of Tata Tea, who quickly realized that the firm must shift from tea trading to brand marketing, a decision that transformed the fortunes of Tata Tea and made ...

And as India looked increasingly outward, so did Tata. In 2000, the group acquired British firm Tetley, owner of one of the largest global tea brands, for $432 million. Seven years later ...

Krishna Kumar was instrumental in Tata Tea’s purchase of Tetley, the largest Indian overseas acquisition at the time. In subsequent years, the Tatas’ acquisitions of marquee overseas hotels ...

Conceptualized by creative agency The Womb, the brand is rolling out a series of digital short films in addition to the main ...

TCL would have iconic brands, including Tata Tea and Tata Salt, reaching over 200 million households. The move "marks a new strategic direction, an accelerated expansion into India's FMCG market ...

With Tata Tea Premium Care, the brand blends tradition with purpose, giving consumers a cup that’s as comforting as it is beneficial. “Tata Tea Premium Care is a natural extension of our ...

In the latest chapter of Tata Tea's widely successful #JaagoRe campaign, the brand gives this all-too-familiar image of the alarm a powerful and socially relevant twist. A powerful new social ...

The head office of Tata Consumer Products is located in Mumbai, Maharashtra. The company is primarily known for manufacturing and marketing tea under its many brands such as Tata Tea, Tetley ...