Vexbolt’s TikTok followers plummeted as soon as the end of 2024 hit amid a viral trend to mass unfollow the “let him cook” ...

TikTok is a platform where numbers often define success. Likes, comments, shares, and followers—all of these metrics play a ...

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According to the report, 67% of influencers have already prepared contingency plans in case of a TikTok ban—and 64% said their followers are actually engaging more on other platforms.

Across 12 categories, 72 creators, who have a combined follower count of over 101m, have been nominated and the winners will be announced at a ceremony in London on Tuesday evening. But ...