Oop! Talk about a big boo-boo. Mattel has found itself at the center of a controversy following the launch of its “Wicked” dolls, based on the highly anticipated film adaptation of the Tony-winning musical starring Cynthia Erivo and Ariana Grande.

Wicked dolls in the likeness of Ariana Grande and Cynthia Erivo are at the centre of a porn scandal. Toy company Mattel has announced it is taking "immediate action" after mistakenly printing a pornographic website address on the packaging for dolls released to tie in with the upcoming Wicked film.

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site. Meanwhile, resellers are listing the products on eBay for up to $500.