AT&T today announced a new AT&T Guarantee customer service initiative that offers "an elevated experience" with

The company said Wednesday that going forward, customers will receive a full-day bill credit for any fiber outage longer than 20 minutes or wireless outage of more than one hour. If a customer calling into its telephone support lines has to wait on hold for more than five minutes, they will receive a $5 Visa gift card.

AT&T promises to email or text customers when there’s an outage and credit them for a full day’s worth of service if the outage meets its criteria. Those include fiber outages lasting at least 20 minutes and “wireless downtime lasting 60 minutes or more caused by a single incident impacting 10 or more towers.